If a founder could compress an entire entrepreneurial journey into one sentence, it would be this: do your homework before you build. Every wasted dollar, every misstep, every unrealistic expectation, almost all of it traces back to research that never happened.

What if 90% of the pain ahead of you could be avoided by a checklist you can finish in a few weeks?

In Episode 17 of Starting Up, host Jay Sensi synthesizes everything from the last several episodes, idea origin, the three-question test, market timing, the acronyms, voice of the customer, handling rejection, and competitive positioning, into one actionable framework. This is the complete market research playbook, the episode Jay wishes someone had handed him on day one.

Then it gets personal. Jay walks through exactly what he'd change if he could go back: the nine to ten ...