Entering the Swedish Market. Local expert's secrets and insights.

Johan Gustafsson, my guest at this show, a Swedish entrepreneur and business developer shares his experience in doing business with companies in Sweden.

We will talk about:

• The most important things to know before entering Swedish market.

• Why trust is so important by international B2B sales?

• The aspects of negotiations with your potential customers in Sweden.

• What is common between Sweden and the Lords of the Rings?

• Why Sweden is a corrupted country in its own way?

• The possible roadmap of starting sales in Sweden?

• How is Israel connected to sales in Sweden?

• Is it a good idea to use the Chambers of Commerce as an entry point to the country?

• Why it is not a good idea to start with Stockholm?