Looking to export your food products to Scandinavia? The Swedish food retail market is worth ~ €27 Billion, but it is famous for its concentration: 90% of all sales are dominated by just three major players.

In this essential episode of Start Global Insights, host Dmytro Shvets sits down with Jenny Köpper, CEO of Food Collective and former Category Manager for major Swedish retailers. Jenny shares the insider roadmap for securing product listings and thriving in this highly concentrated market.

You Will Discover:

• The 90% Problem: Why the extreme market concentration dictates your entire sales strategy.
• Price Myth Busted: Why high Swedish shelf prices are a signal of high logistics costs, not high mar ...