How to Sell Globally via Partner Networks. Cisco experience

When you're entering a new foreign market, nobody knows you there.

Trust in your brand is low, and your understanding of the target audience is limited to research data.

You've got two options: invest in building brand awareness and earning trust over time, or leverage the trust already established by local partners, like dealers or distributors to fast-track your path to initial sales.

But finding the right partner is just the beginning of a complex journey.

To learn how to effectively build and grow your partner networks, I asked the General Manager of Cisco Ukraine, Sergii Martynchuk to share his experience in developing channel sales across multiple countries.

Sergii has more than 20 years of experience in sales and developing business in Ukraine and several other CIS countries.

In this epi ...