TRU Colors

Originally released on October 25, 2020, Episode 7 shares the story of TRU Colors Brewery in Wilmington, NC, a business co-founded by the leaders of rival gangs in the area with the help of a serial entrepreneur named George Taylor. The rules of TRU Colors are pretty straight forward, Make a liveable wage for your job, do your work at a very high level, and use your influence as a gang leader to stop gun violence in your organization. To make that work, Tru Colors has built a special culture, and the storyteller in this episode is the architect of that culture, Khalilah Olokunola, or as she is known at TRU Colors, “KO”.

This story shows us that, when basic needs are met, and a supportive culture has been built, even society’s most stereotyped members can thrive in the workplace. That is the 7th thing you should know about stakeholder capita ...