Episode notes
In this episode of Spotlight Vancouver, host Doug Varenas speaks with Lacey J. Faught, founder and CEO of Spry Social Media Management and Consulting. They discuss the evolution of social media, the importance of consistency and presence for small businesses, and strategies for effectively engaging with audiences. Lacey shares her journey as an entrepreneur, balancing work and family, and emphasizes the need for businesses to have a purpose. They also delve into the issue of misinformation on social media and introduce the three-click method to help users verify information before sharing.
Takeaways
Lacey J. Faught is the founder of Spry Social Media Management.
Social media has evolved from organic reach to a more advertising-centric model.
Consistency and presence are crucial for small businesses on social media.
Keywords
Vancouver, Washington, Portland, Oregon, Pacific Northwest, real estate, business, entrepreneur, investing, buying, selling, homes, housesDoug Varenas, realtor, real estate agentKeywords social media, entrepreneurship, misinformation, small business strategies, digital literacy, Vancouver, Spry Social Media, Lacey J. Faught, community engagement, marketing