Creating a New Beauty Category with Riddhima Kapoor, AAVRANI

Beyond the Shelf: The Product & Packaging Podcast by Specright

Episode notes

In this episode of the Beyond the Shelf: the Product & Packaging Podcast, Laura Foti speaks with Riddhima Kapoor, former chief of staff at AAVRANI, an innovative beauty brand celebrating Indian beauty rituals and bringing Indian beauty to the US market.

This podcast is presented by Specright, the leader in Specification Management. Learn more: https://specright.com/