Building a business case for new technology is difficult — even if the need is strong. In this episode, hosts Laura Foti and Matthew Wright sit down with Specright's own Value Engineer, Lisa Husken, to break down exactly how packaging and CPG professionals can turn operational pain points into a compelling case for change.

Lisa unpacks the forces driving conversations right now — expanding EPR regulations, geopolitical supply chain uncertainty, and the urgent need for a clean data foundation before AI can deliver any real value. She also shares her framework for building a business case that goes beyond ROI to include risk mitigation, strategic alignment, and long-term compounding value.

As mentioned by Lisa, find out how much value you could be gaining with a specification management system with Specright's ROI Calculator:  ...