Unraveling Product Innovation with Paolo Pereira da Silva, Renova

In this episode of Beyond the Shelf: The Product & Packaging Podcast, Laura Foti chats with Paulo Pereira da Silva, President, Renova. Renova is a European-based known for its high-quality and innovative products, including the "sexiest paper on earth."

Pereira da Silva discusses his background as a physicist and engineer to rising through the ranks of Renova to become President & CEO. He discusses the importance of product innovation and embracing creativity, and also touches on the role of emotion in product design. Learn how embracing changes can help your company stay ahead of trends and the competition.

To learn more about Renova, click here.

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