Spaghetti 2 Strategy

Spaghetti 2 Strategy

by Bill Walker & Gregg Lawrence
EntrepreneurshipMarketing
Get More Customers for FREE: The 10-10-10 Challenge
Stop spending money on ads! Seriously...stop! Everything you've been told about getting customers is backwards. You were told to spend money you don't have on ineffective ads, and it's slowly killing your business. The truth? The customers you get for free stick around longer than the ones you bought. In this episode of Spaghetti 2 Strategy, Bill Walker and Gregg Lawrence break down the only three ways to acquire customers for free. No big marketing budget required! Apply to be a guest on the show: https://spaghetti2strategy.com/apply-to-be-a-guest. The three groups hiding in plain sight: • 👥 People You Already Know: Past customers, old leads, and forgotten prospects sitting in your database. Sometimes your next customer isn't someone you need to find. It's someone you need to reconnect with. • 🤝 People You Can Meet: Referrals, networking, and strategic partnerships. Who already has relationships with the people you want as customers? • 🔍 People Who Can Find You: Social media, reviews, helpful content, and local visibility. You don't have to be famous. You have to be familiar. Then take the 10-10-10 Challenge: This week, create 30 opportunities for attention without spending a dime on ads — 10 people you know, 10 people you can meet, and 10 ways to be found. Advertising buys attention. But attention also buys attention. What's one thing you'll do in each of these three areas this week? And let us know if you've committed to complete the 10-10-10 challenge this week. New episodes every week. Subscribe so you don't miss the next one.
E10
Aug 19, 2026
31:06
How Much Is Your Next Hour Worth? do the Math Before You Work!
If you believe the only way to make more money is to find more time, you're solving the wrong problem. You'll never get more than 24 hours in a day. So the real question is: what is your next hour worth, and are you spending it on your highest-value opportunity? In this episode of Spaghetti 2 Strategy, Bill and Gregg break down the time value of time and why busy rarely means profitable. You'll learn how to determine which tasks you should be outsourcing. Are you consistently doing $10/hour work, $100/hour work, or $1,000/hour work? It's time to offload the cheap hours so your time goes where it actually grows the business. Let us know in the comments what one $10/hour task you're still doing yourself that you know you should hand off. Apply to be a guest: https://spaghetti2strategy.com/apply-to-be-a-guest. We'd love to speak with you regarding your business.
E9
Aug 12, 2026
26:20
AI Children’s Books, Event Booths & Nonprofits: Is This Business Too Spread Out?
Apply to be a guest: https://spaghetti2strategy.com/apply-to-be-a-guest. What happens when a creative business says yes to too many opportunities? In this episode, Bill & Gregg interview Rob Odil from Genie in a Book, a company creating personalized AI storybooks for families, individuals, nonprofits, and events. Genie in a Book offers custom paperback books, hardcovers, coloring books, comic books, and even a portable event booth that transforms family photos into instant coloring pages. But more options can create a serious business problem: lack of focus. Rob explains how Genie in a Book is trying to decide which audience, product, and growth path deserves the most attention. We discuss why constantly adding formats and target markets can spread a company too thin and why visibility becomes much easier once the business chooses a clear direction. Rob plans to return in a month or two to share what he and his partners decided and how that decision will shape their marketing strategy. Learn more about Genie in a Book: www.genieinabook.com. What should Genie in a Book focus on first: families, events, nonprofits, or another market? Share your opinion in the comments.
E8
Jul 30, 2026
54:22
The Limiting Beliefs Keeping Entrepreneurs Small | Who Do You Need to Become?
Apply to Be A Guest: https://spaghetti2strategy.com/podcast-guest-application You can have a strong idea, a solid plan, and a long list of actions to take and remain stuck because of what you believe about yourself. “I’m no good at sales.” “People won’t take me seriously because I’m young.” “I’m too old to connect with a younger audience.” “I’m not experienced enough.” “I’m not confident enough.” “I’m just not the kind of person who can build a successful business.” These beliefs may feel like facts, but they often become invisible limits on what creative entrepreneurs and small business owners are willing to attempt. In this episode of Spaghetti to Strategy, Bill Walker and Gregg Lawrence explore how limiting beliefs shape our decisions, influence our behavior, and restrict the businesses we are trying to build. Your business can't grow beyond the identity you are committed to protecting. Real progress begins when you stop treating your current fears and assumptions as permanent truths and begin becoming the person your next chapter requires. You may need a new strategy. You may need better skills. But you may also need to release the version of yourself who keeps insisting that growth is unavailable to you. The question is no longer only: What do I need to do? The deeper, more important question is: Who do I need to become? Spaghetti to Strategy is a weekly show for creative entrepreneurs and small business owners who want to turn scattered ideas into focused action, stronger visibility, and measurable momentum. #LimitingBeliefs #EntrepreneurMindset #CreativeBusiness #SmallBusiness #MindsetShift #CreativeEntrepreneur #BusinessGrowth #SpaghettiToStrategy
E7
Jul 20, 2026
34:14
Why We Let Fear Make So Many Decisions
In this episode of Spaghetti to Strategy, Bill Walker and Gregg Lawrence explore the connection between mindset, fear, and action. They discuss the conscious and subconscious mind, the difference between a fixed mindset and a growth mindset, and the four fears that often keep creative entrepreneurs and small business owners from moving forward: 1) Fear of Missing Out 2) Fear of Rejection 3) Fear of Failure 4) Fear of Success They also share examples from their own lives and talk about why action is one of the most powerful ways to loosen fear’s grip. The goal is not to eliminate fear before you act. The goal is to recognize when fear is making the decision and then choose your next step with greater awareness, courage, and intention. Because confidence often grows after action begins. Spaghetti to Strategy is a weekly show for independent creatives who want to turn scattered ideas into focused action, stronger visibility, and real momentum. Apply to Be a Guest: https://spaghettitostrategy.com/podcast-guest-application
E6
Jul 15, 2026
37:31
Your Q3 Goal Is Wrong If You Can't Control It
Apply to Be a Guest: https://spaghettitostrategy.com/podcast-guest-application. Q3 is here, and most creative entrepreneurs and small business owners are setting goals they can't directly control. You can want more leads. You can want more clients. You can hope for more sales. Revenue is the result we all want. However, can you directly control your revenue? Not really! Your daily actions, what you actually do, are the only things you actually control. In Episode 5 of Spaghetti to Strategy, Bill Walker and Gregg Lawrence break down why every creative entrepreneur and small business owner needs an action goal for Q3 and not just a revenue goal. Whether your action goal is sending personalized outreach messages, following up with warm leads, making offers, booking calls, inviting people to a webinar, or asking for referrals, the principle is the same: Focus on the work you can control. Revenue follows action. Momentum follows consistency. What is your one daily action commitment for July? Comment below with your Q3 action goal. Register for FREE CREATE Webinar: https://meetn.com/j/01kw369marxwe3tjs4bek073dw Spaghetti to Strategy is a weekly show for creators, entrepreneurs, and small business owners who are tired of winging it and ready to turn scattered ideas into focused action. Because ideas don't work until you do. #Q3Goals #SmallBusiness #CreativeEntrepreneur #BusinessStrategy #Prospecting #Sales #Accountability #SpaghettiToStrategy
E5
Jul 7, 2026
36:24
The Top 7 Amplification Mistakes Creative Entrepreneurs and Small Business Owners Make That Kill Momentum
Apply to be a guest: https://spaghettitostrategy.com/podcast-guest-application Great work deserves to be seen. But many creators, entrepreneurs, and small business owners put in real effort without creating the visibility, trust, and opportunities their work needs to grow. In this episode of Spaghetti to Strategy, Bill Walker and Gregg Lawrence break down seven common amplification mistakes that kill momentum. From waiting too long to talk about your work to posting inconsistently, using unclear messaging, ignoring your audience, skipping calls to action, choosing the wrong platforms, or failing to repurpose content, these mistakes can keep strong businesses invisible. The primary purpose of amplification is to help the right people understand who you are, what you do, why it matters, and how to work with you. Because ideas do not work until you do. Learn more about the show: https://spaghettitostrategy.com.
E4
Jul 1, 2026
31:23
Stop Planning. Start Executing. Turn Strategy into Action.
Apply to Be a Guest: https://spaghettitostrategy.com/podcast-guest-application You've chosen your Primary Quest. You've Reverse Engineered the path. Now it's time to get to work! It's time to turn strategy into action because a plan has no value until it becomes visible action. It's time to work hard. This is where strategy becomes real: Execution. In this episode, we talk about: Why execution requires a protected calendar What are Create/Work Blocks What are Amplification/Marketing Blocks What are Operations Blocks How much time should you spend in each block Define your target market Do you have a business, or do you run a business The CREATE path so far: [C] CHOOSE: Select the one goal that deserves your attention now. [R] REVERSE ENGINEER: Break the outcome into milestones, next steps, and a clear path. [E] EXECUTE: Put the work on the calendar and follow through. In the next episode, we move into [A] AMPLIFY: why great work needs visibility, how to stop hiding what you are building, and how to help the right people discover it. Want to join Bill and Gregg for a future episode? We are looking for creators, entrepreneurs, and small business owners who are building something real and would be open to an honest, practical conversation about focus, strategy, execution, marketing, visibility, or growth. Apply to be a guest: https://spaghettitostrategy.com/podcast-guest-application Learn more about the show: https://spaghettitostrategy.com Subscribe for more conversations that turn scattered ideas into focused strategy, finished work, and real momentum. Because ideas don’t work until you do.
E3
Jun 21, 2026
30:01
How Do You Choose the Right Goal, Then Reverse Engineer the Path?
How do you Choose the right goal when you have too many ideas? And once you choose it, how do you Reverse Engineer the path so it actually becomes real? In Episode 2 of Spaghetti to Strategy, Bill Walker and Gregg Lawrence talk about one of the biggest challenges creators, entrepreneurs, and small business owners face: choosing the right priority. When every idea feels important, every direction feels possible, and every opportunity feels urgent, it is easy to stay stuck in scattered motion. The goal is not to abandon your ideas. The goal is to choose what matters now and protect the rest for later. In this episode, Bill and Gregg discuss: Why choosing one goal is so difficult How to identify the priority that deserves your current focus Why urgency can lead to choosing the wrong goal. How the Future List helps protect your other ideas What a Primary Quest is and why it matters How to Reverse Engineer a goal into milestones and action steps Why focused execution creates clearer strategy and stronger momentum This episode is for creators, entrepreneurs, and small business owners who have too many ideas, too many directions, and need a clearer path forward. Because ideas don’t work until you do. Learn more: https;//spaghettitostrategy.com Apply to be a guest: https://spaghettitostrategy.com/podcast-guest-application
E2
Jun 16, 2026
30:49
Why Creatives Stay Stuck in Spaghetti Mode
Welcome to Episode 1 of Spaghetti to Strategy. In this first episode, Bill Walker and Gregg Lawrence talk about why so many creative businesses stay stuck in “spaghetti mode,” — too many ideas, too many directions, too much motion, and not enough focused strategy. Creative entrepreneurs are rarely short on ideas. The real challenge is choosing what matters, building a clear path forward, amplifying the work, and staying accountable long enough to create real momentum. In this conversation, we talk about: Why creative entrepreneurs often struggle to choose one clear direction. How shiny object interference keeps good ideas unfinished. Why visibility and amplification are part of the work. The difference between motion and momentum. Why accountability matters when you’re building something creative. How to begin moving from scattered ideas into a focused strategy. This show is for creators, entrepreneurs, coaches, artists, writers, musicians, course creators, community builders, and independent creatives who are ready to stop spinning and start building with intention. Ideas don’t work until you do. Apply to be a guest: https://spaghettitostrategy.com/podcast-guest-application Register for the free CREATE OS webinar: https://creatorscreate.xyz/create-your-future Subscribe for more conversations about creative business, strategy, execution, amplification, accountability, and turning ideas into real progress.
E1
Jun 16, 2026
22:53