Solspace Podcast | Podcast on RSS.com

Solspace Podcast

Solspace Podcast

by Solspace, Inc.

Season 2

When AI meets the marketing director: what's actually possible now

Mitchell and Matt Everson of Astuteo keep having the same conversation with the same person: the solo marketing director at a mid-size company who is somehow responsible for everything digital. The website, the campaigns, the ERP integration request that ended up on their desk because who else was going to handle it? That person has always been the bridge between business and digital. What's changed is what their web team can now build, and how fast. In this episode, Mitchell and Matt talk through the real AI conversations they're having with clients - what lights up when a marketing director sees what's actually possible, how experienced developers still make the difference when things get complicated, and why the companies that will move fastest aren't the ones who ditch their web teams for AI tools, but the ones who combine the two. If you're a marketing director who's been carrying more than your job description says you should, this one's worth your time.

Season 1

Why AI-generated websites break in production (and how to prevent it)

AI tools like Claude Code, v0, and Bolt are changing how websites get built. They're faster and cheaper than traditional development, which sounds perfect for marketing directors managing multiple web properties. But here's the problem: the speed you gain in development doesn't automatically translate into reliability in production. In this solo episode, Mitchell walks through six real production issues with AI-generated websites, from security vulnerabilities that demand immediate attention to code bloat that creates unnecessary risk. If you're responsible for business-critical websites and your team is using AI development tools, this episode explains what to watch for and why having an experienced developer who understands the code matters more than ever. The bottom line? AI is an excellent tool, but the person who knows which tool to use and how to use it still makes all the difference.

What agentic AI can do for your website

The hype around AI is relentless, but what can AI actually do for your website right now? In this solo episode, Mitchell breaks down the agentic AI and and explains how Solspace is already using these tools in practical, revenue-driving ways. Learn more about: What agentic AI is and why it matters Real use cases we’ve already deployed using Freeform A live demo where AI adjusts the site based on user interaction What’s next (think product configurators powered by AI agents) Why it’s more affordable than you think If you’re a marketing leader wondering how to actually use AI on your site, this is your episode.

Freeform 5.12: Smarter Forms, Stronger Protection

In this episode of the Solspace Podcast, Mitchell and Kelsey dive into the major updates in Freeform 5.12, the latest release of our powerful form plugin for Craft CMS. From AI-powered spam protection using OpenAI and Gemini models to a new AI fieldtype that can summarize or rewrite content on submission, to rich visual Cards fields, URL parameter tracking, and a migration from Formie, this release brings both smarter, more flexible form-building tools to the table. Whether you're a developer or marketer, this episode is packed with insights on making your forms more reliable, secure, and user-friendly.

Forms fail silently. We built a fix.

What happens when your website’s contact or lead gen form stops working, and you don’t even realize it? In this episode, Solspace founder Mitchell Kimbrough sits down with Head of Product Kelsey Martens to talk about Form Monitor, a new Freeform Pro feature designed to catch invisible form failures before they cost you money. You’ll hear how a single broken form cost one business owner thousands in lost business, and why even enterprise brands with 100,000+ employees aren’t immune. They break down the complexity of form submissions, from email deliverability to spam protection, and explain why a fully integrated monitoring solution was the only answer. If your business depends on website lead gen, you won’t want to miss this one.

When Good Designs Drives Bigger Deals

Industrial brands often treat design as an afterthought, then wonder why prospects hesitate. In this episode, Solspace founder Mitchell Kimbrough sits down with Paul Kiesche, President of Aviate Creative, to break down branding for manufacturers and tech firms. Paul explains: Why branding is far more than a logo and how it shapes first impressions, employee pride, and sales momentum. How Norwalt used a rebrand to break into pharmaceutical and medical device space and triple its facility footprint. The sweet-spot rule for “cohesive but not carbon-copy” visuals. Practical ways to spot brand blindness before it dents your pipeline. If your website and collateral feel stuck in the 2010s, hit play and learn how a focused rebrand can pull real dollars through the door. Listen now and see if your own brand needs a tune-up.

Stop Overthinking, Start Growing: The Essentials of Good Marketing

In this candid conversation, Solspace founder Mitchell Kimbrough talks to Director of Growth, Mel Connolly, about the fundamentals of marketing that often get overlooked when shiny new tactics come along. Drawing on real client stories and her own experience, Mel breaks down how to identify your target audience, craft messages that resonate, and create a consistent content plan, even if you find marketing “boring.” Whether you’re a business owner juggling a million tasks or a marketing director trying to do more with less, these insights will help you cut through the noise and build a practical, sustainable marketing engine. Listen now to discover how to set up marketing fundamentals that support your business for the long haul.

The Values That Turn Clients Into Lifelong Business Partners

In our latest podcast, Solspace founder Mitchell Kimbrough welcomes back Leslie Camacho, an EOS Implementer who helps creative agencies and professional service firms scale. Together, they explore the key traits, humility, discipline, resilience, and a blue-collar work ethic, that build lasting client partnerships. They discuss why open communication is the glue that binds relationships, how ambition and accountability drive growth, and why a touch of vulnerability can make all the difference. If you’re looking to build client relationships that stand the test of time, this episode is for you. Listen now to discover how these core values create powerful, long-term connections.

Unpacking Craft Cloud: Insights from the Experts at Pixel & Tonic

In this episode, we chat with Brandon Kelly and Brad Bell from Pixel & Tonic about Craft Cloud and its potential to revolutionize web hosting. Learn how Craft Cloud simplifies infrastructure with built-in optimizations, handles scaling seamlessly, and eliminates the headaches of managing third-party services. Whether you’re a marketing director, IT leader, or developer, this conversation breaks down the practical benefits of moving to Craft Cloud and why it’s a game-changer for Craft CMS users.

When Digital Problems Land in Marketing’s Lap

In this solo episode, Mitchell shares how marketing directors often become the go-to problem-solvers for digital challenges far outside their job description. Drawing from real client stories, he breaks down the stages of digital maturity in organizations and Solspace's role in bridging gaps between DIY tools and complex, scalable systems. For actionable insights, visit our site to download the accompanying whitepaper, “Beyond the .com: How Web Development Creates Efficiencies for Your Business.”

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