Link to video: https://youtu.be/hJeu5KvgBww

"You have to die before they think you are worth anything". Jimi Hendrix

The deaths of the greatest generation of rockers, is bringing in millions of dollars, and the industry has learned to cash in. Even just a rumor of a death, like when Paul McCartney was supposed dead and replaced by a double (he wasn't), can result in big boosts in sales and streams.

With the assassination of John Lennon, the records labels began to realize that when an artist dies, even if past his/her peak, the money spigot would open and stay open.

As the Baby Boomers mourn the increasing number of deaths of the music icons of their generation, labels and catalog investors make plans to maximize profits, ...