Join Dan Larkman, Founder and CEO of Keynes, for a masterclass on navigating the evolution of Connected TV (CTV) advertising, marketing technology, and modern team scaling. Founded in 2018, Keynes was built on the core belief that CTV performance must be transparent, measurable, and directly actionable for brands of all sizes. Drawing from his career leading ad-tech operations, data analytics, and customer success, Dan breaks down why pure "black-box AI" solutions hit a performance ceiling, how automated workflows compress manual campaign setup from days into minutes, and why the ultimate competitive advantage lies in pairing a 90% AI execution engine with a 10% high-touch human expert.

🎯 Insights You’ll Learn:

Scaling Without Operational Bloat: Transitioning from traditional, siloed ad-tech teams to highly leveraged, cross-functiona ...