Join Marian Pulford, Co-Founder and CEO of Kestrel Labs, for an insightful evaluation of why optimizing broken workflows is a losing strategy for category-defining startups. In the tech world, most founders compete by building incremental software wrappers designed to make manual tasks marginally faster or cheaper. Marian argues that the true deep-tech breakthroughs occur when operators challenge the foundational assumption that those painful workflows need to exist in the first place. Focusing on the built environment—one of the world's largest, most capital-intensive, yet least digitized markets—we explore how Kestrel Labs is eliminating the traditional, high-friction regulatory review loop.

🎯 Insights You’ll Learn:

The Workflow Substitution Thesis: Why long-term enterprise value is won by completely replacing outdated industrial  ...