The Tap-to-Pay Revolution: Driving Behavior Change in Emerging Markets with Malik Asamu
GSD Venture Studios Podcasts by Gary Fowler by Gary Fowler
Episode notes
Join Malik Asamu, Co-Founder and CEO of CashAfrica, for a deep dive into the reality of modernizing money movement in Africa. A seasoned founder with a six-figure exit already under his belt, Malik is now tackling one of the hardest problems in fintech: why infrastructure remains sub-optimized despite the rise of "Unicorns." In this episode, we explore how CashAfrica is bypassing Visa, Mastercard, and Apple Pay to build a 1-second tap-to-pay ecosystem that has already scaled to 30 million users.
🎯 Insights You’ll Learn:
The Infrastructure Paradox: Why African payments remain inefficient despite massive fintech investment.
Behavior over Technology: Why the secret to adoption is changing habits, not just building better apps.
Bypassing the Giants: How CashAfrica enables 1-second transactions without relying on legacy global ...