Join Jens Visser, Founder and CEO of Partnify, as he explores the "hidden goldmine" within every business: existing partnerships. Drawing from his deep background in consulting and digital transformation, Jens breaks down why most B2B collaborations fail due to "analogue" communication and fragmented tools. In this episode, Jens reveals how to use technology to move beyond transactional relationships and toward true co-creation, turning partnerships into a predictable, scalable engine for sustainable growth.

🎯 Insights You’ll Learn:

✓ Why the "Growth at All Costs" model is being replaced by Partnership-Led Growth

✓ The "Communication Gap": Why misaligned internal workflows kill collaboration

✓ How to turn complex, messy B2B relationships into clear, shared contexts

✓ The role of AI in identifying and optimizing hidd ...