In Part 1 of this conversation, Chairman’s Club members Erica Reddy and Sarah Meng shared how they built advocacy within their database through authentic relationships, consistent communication, and client events that create lasting value.

In Part 2, the discussion shifts to the systems that help make those strategies repeatable. Erica and Sarah share how they approach social media, stay visible to their audience, and create content that helps them remain top of mind with past, current, and future clients. They also discuss the operational side of running a high-performing real estate team, including organization, planning, accountability, and maintaining alignment as their business continues to grow.

The conversation concludes with a closer look at the client experience, exploring the small details and intentional actions that help c ...