In this episode of Shelf Media Society, we’re joined by YouTube creator and filmmaker Jamie Powell for a wide-ranging conversation about physical media collecting, boutique labels, and the balance between loving films and loving the packaging they come in.

Jamie discusses his journey from VHS and DVD collecting to building a Blu-ray library, sharing memories of his earliest films and explaining why Blu-ray remains his format of choice. The conversation also explores his recent step into filmmaking with his short film Milk Two Sugars, the challenges of creating independent projects, and his future ambitions behind the camera.

Together, we dive into the growing influence of premium packaging, steelbooks, limited editions, and boutique labels such as Arrow Video and Criterion. Jamie shares his thoughts on whether collectors sometimes f ...