In this episode of Journey and Beyond, I chat with Iain, co-founder of Zellis and Zellis Auto, about his journey in identifying market gaps and building successful e-commerce platforms. We dive into how he navigates emotional management in business, the balance between innovation and practicality, and his strategies for scaling online businesses. Iain also shares valuable advice for new entrepreneurs on managing risk, avoiding common pitfalls, and staying adaptable in the ever-changing e-commerce landscape.