In the latest episode of the ‘Shades of Life’ Impact Podcast, lead designer Monica Mecchella emphasizes that "waste is a design flaw," highlighting the critical role of responsible design in sustainability.

With approximately 80% of a product’s environmental impact determined during the design phase, Monica explores why fewer than 10% of products meet sustainability standards, shares her top 10 principles for enhancing sustainability and circularity, discusses the influence of Colour, Materials, and Finishes (CMF) on product development, and advocates for integrating nature into design processes, while also examining how AI is transforming design today.