The global advertising industry is worth a staggering $1.7 trillion, yet only a minuscule fraction of that budget is spent on shifting consumers away from climate-harmful consumption patterns and toward influencing consumer behaviour for positive change.

We are exploring this topic with Freya Dumasia, a Senior Advertising Strategist at BBDO, one of the biggest global advertising agencies headquartered in New York City.

A representative for Ad Net Zero US, Freya also created Climate Circles, a pioneering hub gathering advertising strategists over brunch (a must in NYC!) to brainstorm how they can amplify sustainable messaging and drive the industry toward impactful climate solutions.