S01 E01 - Links Are Earned, Not Given

Welcome to episode 1 of SEO On Demand. I'm Norm Vogele, Onsite Content Strategist at Page OnePower. On this episode we will be discussing why your content is not worthy of backlinks — and how you can fix it.
There’s an old saying that “respect is earned, not given”. The idea is that just because you are old, in a position of authority, or have some other credential to your name doesn’t mean you are entitled to deference and respect by all. You have to live up to your credentials, demonstrate your authority, earn the respect of your subordinates, peers, or even pupils. Respect isn’t free.
In the world of search, the same holds true for backlinks: your content must earn links — not demand them, not passively wait for them, not assume they are going to come even when you put in the work to