Dive shop accessories can solve real customer problems while creating valuable add-on sales opportunities for retailers. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline and William Cline sit down with Patty Baiano, founder and inventor of SasSea Wraps, to discuss a problem long-haired divers know all too well.

Patty shares how decades of recreational, technical, and cave diving led her to develop SasSea Wraps after experiencing severe hair tangling firsthand. What began as a personal need evolved through years of research and development into an innovative hair-control system designed for divers and other active lifestyles.

🕐Timestamps:

00:00 – Marketing Minutes Introduction

00:26 – Meet Patty Baiano of SasSea Wraps

00:53 – The Diving Story Behind SasSea Wraps

01:28 ...