In this special edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline continues his conversation with Dave Pollock of Riptide Sales Group for a closer look at another one of Riptide’s featured retail lines: Victory - Made in the USA.

Allie, Riptide’s Victory product expert, explains how Victory helps dive retailers create fully customized sublimated apparel and accessories. With full sublimation, dive shops can take their own logos, trip designs, crew artwork, or retail concepts and apply them to a wide range of products.

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