In this special edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline continues his conversation with Dave Pollock of Riptide Sales Group for a closer look at one of Riptide’s newest and most popular product lines: Crosskix.

Britain talks with Eric Saligumba, owner of Crosskix, about a shoe designed to go from travel to water to everyday use. Crosskix was created as a versatile travel shoe that can replace flip-flops, gym shoes, and water shoes, helping divers save space in their suitcase while staying comfortable throughout the day.

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