Citizen science diving is transforming how divers engage with the ocean, and in this episode of Marketing Minutes by Scuba Diving Industry Magazine, we sit down with Tom Sparke from REEF (Reef Environmental Education Foundation) to explore how.

With over 30 years of impact, REEF has built one of the world’s largest marine citizen science programs, empowering divers to contribute directly to conservation through fish surveys and data collection. In this episode, we break down how citizen science diving works, why it matters, and how dive retailers and resorts can easily integrate it into their offerings.

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