Scuba diving marketing is more than selling gear—it’s about telling the right story. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, publisher William Cline and ad sales manager Britain Cline sit down with Cathryn Castle Garcia, owner of Clear Story Coach and co-owner of C2G2 Productions, to explore how dive retailers and pros can strengthen their branding, storytelling, and customer connections.

🕐Timestamps:

0:00 – Introduction

0:27 – Guest Introduction

1:22 – Career Path

2:22 – Founding Clear Story Coach

4:38 – Rethinking Dive Retail

6:53 – The Ego Trap

8:31 – Branding for Dive Pros

10:41 – Selling a Better Life

12:19 – DEMA Show 2025 Seminars

14:06 – Closing & Next Episode Tease

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