In this episode of Marketing Minutes by Scuba Diving Industry Magazine, host Britain Cline welcomes Mallory from AdventureMermaid.org for an inspiring conversation about turning childhood dreams into a thriving business that promotes ocean conservation, swimming safety, and new revenue opportunities for dive retailers.

Whether you're a dive pro looking to diversify your offerings or someone inspired by the magic of the ocean, this episode is packed with insights, creativity, and heart.

🕐Timestamps:

00:00 – Intro: Meet Mermaid Mallory

00:14 – What is Adventure Mermaids?

00:38 – Turning Childhood Dreams into a Business

01:05 – Teaching Mermaid Programs at Dive Shops

01:35 – How Mermaiding Promotes Conservation & Sa ...