In this Marketing Minutes episode filmed live at the Scuba Show, we sit down with Deborah Dickson-Smith, co-founder of Diveplanit Travel. Based in Australia, Deborah shares how she transformed a dive blog into one of the region’s most respected dive travel wholesale businesses.

🕐Timestamps:

00:01 – 🎵 Intro Music

00:16 – Meet Deborah Dickson-Smith from Diveplanit

00:31 – Overview of Diveplanit Travel’s Operations

00:57 – From Passion Project to Dive Business

01:35 – Building a Following Through Storytelling

01:54 – Becoming a Dive Travel Agency

02:10 – Serving Solo Divers to Large Groups

02:30 – Organizing SPUMS: 149 Diving Doctors

03:00 – Dive Group Logistics and Itinerary Planning

03:35 – Custom Dive Itineraries for North American Divers

04:02 – Combining Reef, Rain ...