In this episode of Marketing Minutes by Scuba Diving Industry Magazine, we sit down with Clay McCardell, owner of Explorer Ventures Liveaboards https://www.explorerventures.com/. Clay shares how his company supports dive shops and travel sellers through flexible booking terms, a wide range of destinations, and customized group travel solutions. We also explore Explorer Ventures’ early leadership in sustainable diving through their Dive Green initiative and their pioneering partnership with Green Fins. Clay offers insight into how diver preferences are shifting, what metrics he tracks to measure business success, and what dive professionals can expect at upcoming trade shows like The Scuba Show and DEMA.

🕐Timestamps:

00:00 – Intro to Clay Mc ...