In this episode of Marketing Minutes, hosts Britain & William Cline from Scuba Diving Industry Magazine sit down with Lita Davis, founder of Lita’s All Natural Insect Repellent. Lita shares her journey from experiencing severe insect bites during dive trips in Roatan to developing a plant-based, DEET-free repellent. She discusses product development, sustainability efforts, retail strategies, and community engagement within the dive and outdoor industries.

🕐Timestamps:

00:00 – Introduction & Guest Welcome

00:45 – Inspiration Behind Lita’s All Natural Insect Repellent

02:30 – Product Line Overview

04:15 – Expansion into Candles

05:30 – Commitment to Sustainability

06:45 – Market Reach and Retail Partnerships

08:00 – Wholesale Benefits and Ordering Flexibility

09:15 – Application ...