Get ready for the DEMA Show with the Level Up Podcast from Scuba Diving Industry Magazine. Host Greg “The Divemaster” and a panel of industry leaders share that Marketing Minutes will be filmed live at the show, and highlight our October issue dropping October 27. We open with heartfelt tributes to Jerry Beaty and Michael Menduno, then move into timely guidance for dive pros: Cathryn Castle Garcia explains how to build a revenue-focused marketing map; Dan Orr clarifies when it’s appropriate to skip a safety stop and why it’s a “safety” stop, not a mandatory one; Gil Zeimer spotlights the Blue Friday movement to go diving the day after Thanksgiving; and Jeff Cinciripino shows how to use the DEMA Show app to plan your schedule and exhibitor meetings.

⏱️ Timestamps

0:00 – Intro: Latest trends in dive retail, travel, and training ...