Episode notes
Tom Martin, founder of Milo Insulation, joins the podcast to share how a humble grain—sorghum—is driving a new wave of sustainability in the building industry and beyond. This drought-resistant, carbon-efficient crop is being used to challenge the status quo—not just in insulation, but across multiple industries that rely on petroleum-based materials.
We discuss the origins of the Milo brand, how Thermal Puff technology gives sorghum its edge, and why plant-based products like this are more than just eco-friendly—they’re high-performing, cost-effective, and built for the future. If you're curious about building science, sustainable materials, or what it really takes to innovate in a legacy industry, this episode is packed with practical insight and big-picture thinking.
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Keywords
indoor air qualitybuilding sciencehome improvementBlue-collar successMilo Insulationsorghummilexgreen insulationenergy efficiencyinsulationhealthy homeair sealingthermal envelopeentrepreneur