In this episode of The Schmooze, Jonathan Rubinstein, founder of Joe Coffee, shares his journey from the entertainment world to building one of New York City’s most beloved specialty coffee brands. Jonathan reflects on the leap of faith that led him to leave a career as a talent agent and pursue a vision rooted in craftsmanship, quality, and community. He discusses what it takes to build a values-driven business, scale thoughtfully, and stay committed to excellence over two decades of growth. This conversation offers insight, inspiration, and lessons in leading with intention.