In this episode of Scanning the Industry, host David Foy sits down with Andrew Guelcher, Dealer Principal at Mohawk Chevrolet, to explore how authentic storytelling and employee-driven creativity can transform social engagement into real dealership traffic.

Andrew shares the story behind Mohawk’s viral mockumentary series The Dealership and the culture of trust and freedom that powers it. From community involvement to empowering employees to be the face of the brand, this episode uncovers how humanizing content builds stronger teams, deeper trust, and measurable business results.