Order at midnight, and it's on your doorstep before you wake up. Behind that little miracle is a decade of losing money — on purpose. This is the story of Coupang and founder Bom Kim.

In this episode of The Story Real Korea, we unpack the "planned losses" strategy that built Korea's delivery giant: a Harvard dropout's bet, a pivot to owning warehouses and trucks end-to-end, billions from SoftBank, a blockbuster New York IPO, and the moment the red ink finally turned black.

In this episode: • The Harvard dropout founder • Building Rocket Delivery end-to-end • The art of losing money on purpose • SoftBank's massive bets • A $60B NYSE debut, then profit

New to the show? The Story Real Korea tells the true, surprising stories behind Korea's most iconic companies and the people who built them.

— Hosted by Jacob Lee Independent, ...