"It's about blooming deals versus closing deals."

That's how Angela Lindberg - a trained business psychologist turned enterprise salesperson - describes her career closing multi-million dollar deals.

In episode 8 of Surfe’s Sales Rewritten podcast, Angela traces her path from psychology PhD to becoming one of BetterUp's first EMEA sales hires.

She lifts the lid on her journey and the lessons learned along the way: 13 back-to-back meetings in a single day, the sabbatical that changed everything and the deal she decided to walk away from.

In this episode, we cover:

◼️ How a psychology PhD led to a successful sales career

◼️ Building BetterUp's European sales team from scratch

◼️ What it takes to close a million-dollar deal

Chapters:

00:00 - Intro

00:55 - What do you do for  ...