Episode notes
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #34 of season 5, Anna Nadeina talks with Ane Visa, SEO lead at SaaS Group, and Benjamin Thornton, product marketing specialist at Keyword.com, about Answer Engine Optimization (AEO) - the emerging practice of optimizing for AI-powered search platforms like ChatGPT, Perplexity, and Google's AI Overviews to improve brand visibility in AI-generated answers.
--------------Episode's Chapters----------------
00:00 - Welcome & Why We’re Re-Recording
01:00 - Meet Ane Wiese & Benjamin Thornton
03: ...
Keywords
saassaas businessfoundersaas marketingsaas growthgrowthmarketingproduct led growthb2bbusinessb2b saasentrepreneurartificial intelligenceaeoSaaS SEOAI SEOgenerative searchChatGPT SEOAI VisibilitySEO for SaaSAnswer Engine OptimizationLLM OptimizationAI Search StrategyGoogle AI OverviewsPerplexity SEOAI for Startupsmarketing with ChatGPTSaaS founder tipsB2B SEOdigital PR for SaaSAI search engine optimization