Scaling SaaS: how customer insigh...
Scaling SaaS: how customer insights drive SaaS growth with Johannes Karjula @Trustmary
saas.unbound by Anna Nadeina
S5 · E20
May 15, 2025
55:18
Episode notes

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #20 of season 5, Anna Nadeina talks with Johannes, founder of Trustmary, helping businesses collect, manage, and display customer reviews and testimonials.

--------------Episode's Chapters----------------

00:00 - Johannes' Entrepreneurial Journey

03:05 - Transition to SaaS and Overcoming Challenges

08:19 - The Origin of TrustMary

12:06 - Customer-Led Growth and Team Dynamics

26:19 - Going Global: Strategies and Challenges

26:52 - Freemium Model: Iterations and Learnings

30:08 - SEO and Marketing Synergy  ... 

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