Marketing due diligence for B2B S...
Marketing due diligence for B2B SaaS acquisitions with Tim Heicks @saas.group
saas.unbound by Anna Nadeina
S3 · E6
Mar 25, 2024
36:11
Episode notes

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #6, Anna Nadeina talks with Tim Heicks, Brand CMO at saas.group about all thing Marketing due diligence B2B SaaS companies have to go through during an acquisition.

saas. group acquires SaaS companies with a bootstrapper mindset. We use a founder-friendly approach to improve the product and scale the team while maintaining the company's original identity that drove its success.

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Keywords
saas
saas acquisition
saas marketing
saas growth
startup marketing
marketing
b2b
business
b2b saas
saas due diligence
mergers and acquisiitons