saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #37, we talk with Julia, Co-Founder and CEO of CPV One, a cloud-hosted ad tracking platform, and CPV Lab, a self-hosted ad tracking platform, helping affiliates, media buyers and marketing agencies track, manage and optimize their marketing campaigns in one place. Completely bootstrapped, remote-first, and growing with a small dedicated team mostly based in Romania.

Julia walks us through the inception of CPV Lab, born from a pressing need in the affiliate marketing space, ...