Ted Larkins is a pioneer in international brand licensing, entrepreneur, author, and business coach working with major brands and icons such as: Paramount Pictures, 20th Century Fox, Pepsi, Mariah Carey and Bruce Lee. He's also the author of the books, "Get to Be Happy: Stories & Secrets to Loving the Shit out of Life" and "The Get to Principal". But can Ted Larkins take on the Branded Cereal gauntlet? Find out as we discuss his incredible life story and his most memorable adventures.