Ashley Hewson leads creative software development at Serif, the company behind Affinity Designer and Affinity Photo. His work focuses on building tools that help artists and designers bring ideas to life.

By creating alternatives for creative professionals, Ashley's journey highlights the relationship between technology and artistic expression. His work shows how thoughtful software design can remove barriers and expand creative possibilities.

In this episode:

• Building tools that support professional creative workflows
• Understanding the needs of designers and artists
• Exploring the future of digital illustration and photography
• Creating software that challenges established approaches

Topics: design software, graphic design, digital art, vector graphics, cr ...