When Julianne Groff was asked to apply for the Executive Director role at Webster Comfort Care Home in 2021, her first reaction was that she was a social worker, not a business person. Today she is the Webster Chamber of Commerce 2026 Business Person of the Year, and her story is a reminder that leading with your heart is its own kind of business strategy.

Discover how Julianne went from making referrals to Webster Comfort Care as a hospice social worker to running the organization, and why she believes that if your heart is truly in the work, the rest falls into place. Learn about the depth of her community involvement across church groups, the Webster Health and Education Network, Soul Sisters, Free Mom Hugs, the Greater Rochester Area Partnership for the Elderly, the women's club, the food pantry and her recent advocacy work for people l ...