Most companies kill their biggest growth opportunities by sticking to old playbooks. What if the secret to resilience and scaling isn’t avoiding friction but leveraging it? In this episode, former Spartan race co-founder Brian Duncanson reveals how chaos and setbacks became the fuel for his extraordinary success— from launching one of the world's most iconic obstacle course brands to overcoming cancer. Discover the counterintuitive strategies Brian used to turn obstacles into advantages, including how a farm kid’s accidental gladiator stunt sparked a global phenomenon and how turning inside-out challenges into opportunities reshaped his entire business.You'll learn:

• How embracing friction and chaos accelerates growth rather than hinders it
• The business le ...