What if the biggest barrier to a circular economy isn’t technology or funding, but the way we lead and collaborate with each other?

In the first episode of the Resource Recycling Podcast, host Uriah Kiser talks with Cassie Gruber, a 20-plus-year circular economy strategist and Founder & CEO of Circular Bound and CALM Impact. Cassie started in a Buffalo e-waste shop inside an old Wonder Bread building, spent eight years leading Scope 3 and circular strategy at Jabil, and now builds tools to help leaders shift from linear habits to circular ones.

Cassie argues that the industry already has technical solutions for recovery and reuse. Progress stalls because organizations stay siloed — and because more than 90% of how we behave is driven by the subconscious. Her answer is human-centered systems change: Circular Bound as the movement,  ...