What happens when your greatest strength is suddenly taken away? For J Li, a Stanford-trained mathematician with an eidetic memory, a violent attack resulting in traumatic brain injury completely altered her life trajectory. Instead of letting this setback define her, she transformed her new cognitive limitations into a remarkable innovation methodology that's helping Fortune 500 companies save millions

The conversation takes us through J's journey from delivering groceries after her injury to founding Prototype Thinking Labs, where she's developed an approach to innovation that embraces uncertainty and experimentation. Her process breaks down the "hidden phase" of innovation—that crucial space between having an initial idea (10% confidence) and knowing exactly what to build (60% confidence). By accepting that you can only gain about 15-20% ...