A brief look at next generation circular economy

Reloop Brief by Reloop

Episode notes

In this special episode of the Reloop Brief, we listen in on the Reloop Unpacks conference held in Brussels in June 2025. Clarissa Morawski moderates a fast-moving panel on how digital and AI tools are reshaping the way we track, sort, and return materials in a circular economy. Panellists include Weronika Czaplewska (COO & Co-Founder, Envirly), Stéphane Cren (Head of Innovation, GS1 France), Mark Roberts (Sustainability & Circular Economy Director, Amcor), and Wolfgang Trunk (European Commission).

The discussion dives into AI-enabled high-quality sorting, smart prompts that keep recyclables out of the black bag, and the trade-offs between “just enough tech” and tech overload. The pane ... 

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