In this episode of Referral Worthy, host Dusti Arab interviews Lacy Boggs, longtime content strategist, director at Content Direction Agency, and founder of Thought Leader Lab. They unpack why a strong, differentiated point of view beats volume, how long form builds trust in a skittish market, and why your ideas need structure before they ever become posts, emails, or reels. Boggs shares lessons from shuttering her agency in 2023, the real difference between coaching and consulting, and a humane approach to navigating transitions without lighting your creativity on fire.

What You'll Learn

• How to cut through noise with a clear big idea and a stronger signal

• Why long form content builds trust before the inbox and how to repurpose it into short form without burning out

• Prac ...