In this must-listen for small business owners, Dusti sits down with Laura Sprinkle—affiliate strategist and founder of Rootabl, an affiliate platform built for modern online businesses. Laura lays out why we're not in a "trust recession"…we're in a trust revolution—and how SMBs can capitalize by designing referral worthy experiences and smarter affiliate programs.

• Trust > tactics: Why buyers are choosier (and how to earn referrals that stick).

• Keystone partners, not "affiliate armies": Go deeper with 5–20 aligned partners while still empowering your customer "pollinators."

• Affiliate UX matters: Make it stupid-easy for partners to share and get paid (assets, link ...